{"id":733,"date":"2015-03-13T17:43:21","date_gmt":"2015-03-13T16:43:21","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=733"},"modified":"2017-03-23T23:11:05","modified_gmt":"2017-03-23T22:11:05","slug":"jaume-colomer-os-publicos-da-cultura","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/","title":{"rendered":"Jaume Colomer, os p\u00fablicos da cultura"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Iniciamos un <a title=\"M\u00f3dulo 3 \u2013 Marketing Cultural e Xesti\u00f3n de P\u00fablicos\" href=\"http:\/\/edu.xestioncultural.com\/es\/programa\/modulo-3-marketing-cultural-e-xestion-de-publicos\/\" target=\"_blank\">novo m\u00f3dulo<\/a> coa visita de con <a href=\"https:\/\/twitter.com\/JColomerV\" target=\"_blank\"><strong>Jaume Colomer<\/strong><\/a>, profesor da Universitat de Barcelona, consultor cultural e unha das referencias en xesti\u00f3n de <strong>p\u00fablicos da cultura<\/strong>, tem\u00e1tica sobre a que xirou principalmente a aula.<\/p>\n<p>Na sesi\u00f3n abord\u00e1ronse aspectos clave como o propio concepto de p\u00fablicos culturais, os procedementos para identificalos e co\u00f1ecer os seus intereses, gustos e necesidades, as finalidades e estratexias de xesti\u00f3n que podemos aplicar, as oportunidades que nos ofrece a aplicaci\u00f3n das metodolox\u00edas e ferramentas da mercadotecnia, as\u00ed como o proceso de elaboraci\u00f3n dun plan de xesti\u00f3n de p\u00fablicos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>* Foto principal por Ra\u00fal Mar\u00edn<\/p>","protected":false},"excerpt":{"rendered":"<p>Iniciamos un novo m\u00f3dulo coa visita de con Jaume Colomer, profesor da Universitat de Barcelona, consultor cultural e unha das referencias en xesti\u00f3n de p\u00fablicos da cultura, tem\u00e1tica sobre a que xirou principalmente a aula. Na sesi\u00f3n abord\u00e1ronse aspectos clave como o propio concepto de p\u00fablicos culturais, os procedementos para identificalos e co\u00f1ecer os seus [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2014-15"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaume Colomer, os p\u00fablicos da cultura - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaume Colomer, os p\u00fablicos da cultura - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Iniciamos un novo m\u00f3dulo coa visita de con Jaume Colomer, profesor da Universitat de Barcelona, consultor cultural e unha das referencias en xesti\u00f3n de p\u00fablicos da cultura, tem\u00e1tica sobre a que xirou principalmente a aula. Na sesi\u00f3n abord\u00e1ronse aspectos clave como o propio concepto de p\u00fablicos culturais, os procedementos para identificalos e co\u00f1ecer os seus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edu.xestioncultural.com\/es\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\" \/>\n<meta property=\"og:site_name\" content=\"USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-13T16:43:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-23T22:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2888\" \/>\n\t<meta property=\"og:image:height\" content=\"1360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sergio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sergio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\"},\"author\":{\"name\":\"sergio\",\"@id\":\"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/fc95b6df388b6a126067cdbfb5ea3f7f\"},\"headline\":\"Jaume Colomer, os p\u00fablicos da cultura\",\"datePublished\":\"2015-03-13T16:43:21+00:00\",\"dateModified\":\"2017-03-23T22:11:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\"},\"wordCount\":122,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg\",\"articleSection\":[\"1\u00aa edici\u00f3n 2014-15\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\",\"url\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\",\"name\":\"Jaume Colomer, os p\u00fablicos da cultura - USC Xesti\u00f3n Cultural\",\"isPartOf\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg\",\"datePublished\":\"2015-03-13T16:43:21+00:00\",\"dateModified\":\"2017-03-23T22:11:05+00:00\",\"author\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/fc95b6df388b6a126067cdbfb5ea3f7f\"},\"breadcrumb\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage\",\"url\":\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg\",\"contentUrl\":\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg\",\"width\":2888,\"height\":1360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/edu.xestioncultural.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jaume Colomer, os p\u00fablicos da cultura\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/edu.xestioncultural.com\/#website\",\"url\":\"https:\/\/edu.xestioncultural.com\/\",\"name\":\"USC Xesti\u00f3n Cultural\",\"description\":\"Posgrao en Xesti\u00f3n e Innovaci\u00f3n Cultural na Universidade de Santiago de Compostela\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/edu.xestioncultural.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/fc95b6df388b6a126067cdbfb5ea3f7f\",\"name\":\"sergio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6fe3ca19a3a72d79d7e76eebf5bbeb31?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6fe3ca19a3a72d79d7e76eebf5bbeb31?s=96&d=mm&r=g\",\"caption\":\"sergio\"},\"url\":\"https:\/\/edu.xestioncultural.com\/es\/author\/sergio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaume Colomer, os p\u00fablicos da cultura - USC Xesti\u00f3n Cultural","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/edu.xestioncultural.com\/es\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/","og_locale":"es_ES","og_type":"article","og_title":"Jaume Colomer, os p\u00fablicos da cultura - USC Xesti\u00f3n Cultural","og_description":"Iniciamos un novo m\u00f3dulo coa visita de con Jaume Colomer, profesor da Universitat de Barcelona, consultor cultural e unha das referencias en xesti\u00f3n de p\u00fablicos da cultura, tem\u00e1tica sobre a que xirou principalmente a aula. Na sesi\u00f3n abord\u00e1ronse aspectos clave como o propio concepto de p\u00fablicos culturais, os procedementos para identificalos e co\u00f1ecer os seus [&hellip;]","og_url":"https:\/\/edu.xestioncultural.com\/es\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/","og_site_name":"USC Xesti\u00f3n Cultural","article_published_time":"2015-03-13T16:43:21+00:00","article_modified_time":"2017-03-23T22:11:05+00:00","og_image":[{"width":2888,"height":1360,"url":"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg","type":"image\/jpeg"}],"author":"sergio","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"sergio","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#article","isPartOf":{"@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/"},"author":{"name":"sergio","@id":"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/fc95b6df388b6a126067cdbfb5ea3f7f"},"headline":"Jaume Colomer, os p\u00fablicos da cultura","datePublished":"2015-03-13T16:43:21+00:00","dateModified":"2017-03-23T22:11:05+00:00","mainEntityOfPage":{"@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/"},"wordCount":122,"commentCount":0,"image":{"@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage"},"thumbnailUrl":"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg","articleSection":["1\u00aa edici\u00f3n 2014-15"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/","url":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/","name":"Jaume Colomer, os p\u00fablicos da cultura - USC Xesti\u00f3n Cultural","isPartOf":{"@id":"https:\/\/edu.xestioncultural.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage"},"image":{"@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage"},"thumbnailUrl":"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg","datePublished":"2015-03-13T16:43:21+00:00","dateModified":"2017-03-23T22:11:05+00:00","author":{"@id":"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/fc95b6df388b6a126067cdbfb5ea3f7f"},"breadcrumb":{"@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#primaryimage","url":"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg","contentUrl":"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/03\/2015-03-13-JAUME-por-raul-marin.jpg","width":2888,"height":1360},{"@type":"BreadcrumbList","@id":"https:\/\/edu.xestioncultural.com\/2015\/03\/jaume-colomer-os-publicos-da-cultura\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/edu.xestioncultural.com\/"},{"@type":"ListItem","position":2,"name":"Jaume Colomer, os p\u00fablicos da cultura"}]},{"@type":"WebSite","@id":"https:\/\/edu.xestioncultural.com\/#website","url":"https:\/\/edu.xestioncultural.com\/","name":"USC Xesti\u00f3n Cultural","description":"Posgrao en Xesti\u00f3n e Innovaci\u00f3n Cultural na Universidade de Santiago de Compostela","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/edu.xestioncultural.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/fc95b6df388b6a126067cdbfb5ea3f7f","name":"sergio","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6fe3ca19a3a72d79d7e76eebf5bbeb31?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6fe3ca19a3a72d79d7e76eebf5bbeb31?s=96&d=mm&r=g","caption":"sergio"},"url":"https:\/\/edu.xestioncultural.com\/es\/author\/sergio\/"}]}},"_links":{"self":[{"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/posts\/733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/comments?post=733"}],"version-history":[{"count":14,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/posts\/733\/revisions"}],"predecessor-version":[{"id":2171,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/posts\/733\/revisions\/2171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/media\/762"}],"wp:attachment":[{"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/media?parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/categories?post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edu.xestioncultural.com\/es\/wp-json\/wp\/v2\/tags?post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}