{"id":7322,"date":"2023-02-17T17:40:13","date_gmt":"2023-02-17T16:40:13","guid":{"rendered":"https:\/\/edu.xestioncultural.com\/?p=7322"},"modified":"2023-02-24T17:43:32","modified_gmt":"2023-02-24T16:43:32","slug":"ecosistemas-creativos-buscando-conexions-improbables-con-roberto-gomez-de-la-iglesia","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2023\/02\/ecosistemas-creativos-buscando-conexions-improbables-con-roberto-gomez-de-la-iglesia\/","title":{"rendered":"Ecosistemas creativos, buscando conexi\u00f3ns improbables. Con Roberto G\u00f3mez de la Iglesia"},"content":{"rendered":"<p><strong>Por Andrea Lorenzo<\/strong><\/p>\n<p><a href=\"https:\/\/edu.xestioncultural.com\/es\/equipo-docente\/#toggle-id-39\" target=\"_blank\" rel=\"noopener\">Roberto G\u00f3mez de la Iglesia<\/a> foi o encargado de falarnos de ecosistemas creativos baixo a premisa da procura de conexi\u00f3ns improbables.\u00a0\u00c9 consultor experto en Econom\u00eda Creativa, creador da meta-metodolox\u00eda de innovaci\u00f3n aberta e colaborativa en <a href=\"http:\/\/www.conexionesimprobables.com\" target=\"_blank\" rel=\"noopener\">Conexiones improbables<\/a>. Coautor e director de <a href=\"https:\/\/kultursistema.com\/\" target=\"_blank\" rel=\"noopener\">Kultursistema<\/a> e tam\u00e9n conselleirro delegado (CEO) de <a href=\"https:\/\/www.hibridalab.eus\/\" target=\"_blank\" rel=\"noopener\">Hibridalab<\/a>, Centro de Innovaci\u00f3n Aberta e Transferencia Creativa de \u00c1lava, entre moitas outras cousas, un profesional en activo dende hai m\u00e1is de 30 anos.<\/p>\n<p>Apaixoado da s\u00faa terra tanto como da s\u00faa profesi\u00f3n, puxo en contexto a historia recente da xesti\u00f3n cultural dende a perspectiva da experiencia de varias d\u00e9cadas. Os anos 70 e 80 enmarcan a Vitoria como referente de creaci\u00f3n de movemento e discurso sobre o que anos despois se chamar\u00e1 xesti\u00f3n cultural. Afirma que actualmente estamos nun momento \u201craruno\u201d pero que a incertidume xa estaba, s\u00f3 que agora est\u00e1 acelerada.<\/p>\n<p>\u00bfE qu\u00e9 facemos? Innovar, ese verbo de acci\u00f3n que se repetiu \u00f3 longo de toda a xornada. P\u00f3dese ser pequeno e estar no mundo, a clave \u00e9 preguntarse, que far\u00edan os innovadores\/as de antes, agora?<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Resistencia propositiva<\/strong><\/h4>\n<p>G\u00f3mez de la Iglesia formula este termo como unha resistencia proactiva, onde non basta con protestar.\u00a0A s\u00faa empresa traballa pola econom\u00eda creativa e recalca que non s\u00f3 ten que ver coa dimensi\u00f3n econ\u00f3mica dos sectores, senon tam\u00e9n con como dende eses mesmos podemos facer m\u00e1is creativos os dem\u00e1is, a trav\u00e9s de metodolox\u00edas con base cultural en sectores diversos. Non cingu\u00edndose ao concepto de industria creativa e di, textualmente, <em>\u201cEl teatro nunca ser\u00e1 una industria, el teatro es un ser vivo, es un servicio\u201d.<\/em><\/p>\n<p>Remarca que <strong>un bo xestor ou xestora cultural ten que saber xestionar a complexidade<\/strong>. Diferencia as artes, a cultura e a creatividade xunto co pensamento en motores de cambio e transformaci\u00f3n transversais.<\/p>\n<ul>\n<li>Arte como o espacio de excepci\u00f3n<\/li>\n<li>Cultura como o espacio da norma<\/li>\n<li>Creatividade como o espacio onde repensar todo o anterior<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Impactos e artefactos<\/h4>\n<p>Non hai resposta acertada a pregunta equivocada, posiblemente ese sexa o problema, que non se fan as preguntas axeitadas, aquelas que nos levan a mirar debaixo da alfombra.<\/p>\n<p>Roberto lembra que <strong>o futuro \u00e9 m\u00e1is dos impactos que dos artefactos,<\/strong> s\u00f3 o artefacto est\u00e1 ben se permite xerar impacto. E <strong>dende a xesti\u00f3n cultural non ten que importar tanto como se empregan os artefactos, sen\u00f3n como xerar ese impactos.<\/strong><\/p>\n<p>Durante toda a xornada est\u00e1 presente a palabra innovaci\u00f3n, como comentei anteriormente, e de novo, conv\u00eddanos a facelo e pon como exemplo a introduci\u00f3n de artistas e creadores nos seus equipos para transformar a industria, para facer procesos de innovaci\u00f3n.\u00a0Identifica cinco puntos de por que traballan con artistas:<\/p>\n<ul>\n<li>Un bo artista \u00e9 un bo investigador, diferente a como investiga a ciencia. Reco\u00f1ecendo as artes como unha ciencia, como un experimento cient\u00edfico.<\/li>\n<li>Usuarios Extremos, que atopan peculiaridades en entornos personales, f\u00edsicos,&#8230; coa capacidade de sacar \u201cchispas\u201d as cousas que o resto non ve.<\/li>\n<li>Cr\u00edticos de sistemas<\/li>\n<li>Comunicaci\u00f3ns<\/li>\n<li>Catalizadores creativos<\/li>\n<\/ul>\n<p>A maior\u00eda das empresas non falan cos seus usuarios ou non usuarios, menos os meten en procesos de dese\u00f1o, por iso el ten claro que non axudan os seus clientes a ser m\u00e1is divertidos, ax\u00fadaos a innovar, no modelo de negocio, no produto,&#8230; a trav\u00e9s de metodolox\u00edas culturais.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Andrea Lorenzo Roberto G\u00f3mez de la Iglesia foi o encargado de falarnos de ecosistemas creativos baixo a premisa da procura de conexi\u00f3ns improbables.\u00a0\u00c9 consultor experto en Econom\u00eda Creativa, creador da meta-metodolox\u00eda de innovaci\u00f3n aberta e colaborativa en Conexiones improbables. Coautor e director de Kultursistema e tam\u00e9n conselleirro delegado (CEO) de Hibridalab, Centro de Innovaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7a-edicion-2022-23"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conexi\u00f3ns improbables da cultura - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"description\" content=\"Roberto G\u00f3mez de la Iglesia compartiu a s\u00faa visi\u00f3n da econom\u00eda creativa a trav\u00e9s de iniciativas tan inspiradoras como Conexi\u00f3ns Improbables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2023\/02\/ecosistemas-creativos-buscando-conexions-improbables-con-roberto-gomez-de-la-iglesia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conexi\u00f3ns improbables da cultura - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Roberto G\u00f3mez de la Iglesia compartiu a s\u00faa visi\u00f3n da econom\u00eda creativa a trav\u00e9s de iniciativas tan inspiradoras como Conexi\u00f3ns Improbables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edu.xestioncultural.com\/es\/2023\/02\/ecosistemas-creativos-buscando-conexions-improbables-con-roberto-gomez-de-la-iglesia\/\" \/>\n<meta property=\"og:site_name\" content=\"USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-17T16:40:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T16:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2023\/02\/photo1676659193.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bencuriosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"bencuriosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/edu.xestioncultural.com\/2023\/02\/ecosistemas-creativos-buscando-conexions-improbables-con-roberto-gomez-de-la-iglesia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2023\/02\/ecosistemas-creativos-buscando-conexions-improbables-con-roberto-gomez-de-la-iglesia\/\"},\"author\":{\"name\":\"bencuriosa\",\"@id\":\"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/46768c887e9d5f3560545d3cb1776847\"},\"headline\":\"Ecosistemas creativos, buscando conexi\u00f3ns improbables. 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