{"id":605,"date":"2015-01-23T21:00:27","date_gmt":"2015-01-23T20:00:27","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=605"},"modified":"2015-04-12T16:55:50","modified_gmt":"2015-04-12T14:55:50","slug":"fuco-sanjiao-e-a-teoria-economica-da-cultura","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2015\/01\/fuco-sanjiao-e-a-teoria-economica-da-cultura\/","title":{"rendered":"Fuco Sanjiao e a teor\u00eda econ\u00f3mica da cultura"},"content":{"rendered":"<p>O pasado venres visitounos <strong>Fuco Sanjiao<\/strong>, profesor do departamento de Econom\u00eda Aplicada da USC e actual secretario do Museo do Pobo Galego. <strong>A s\u00faa exposici\u00f3n estivo centrada na teor\u00eda econ\u00f3mica<\/strong>, e no seu emprego no estudo da esfera cultural. Para mostrar con integridade este enfoque, comezou lembrando os fundamentos da an\u00e1lise econ\u00f3mica, a saber: o individualismo metodol\u00f3xico, a maximizaxi\u00f3n da utilidade e a elecci\u00f3n racional. E a continuaci\u00f3n indicou alg\u00fans problemas e l\u00edmites na aplicaci\u00f3n deste modelo te\u00f3rico, como poden ser a informaci\u00f3n incompleta, a intervenci\u00f3n das instituci\u00f3ns, as restrici\u00f3ns pol\u00edticas e morais ou a necesidade de acadar a m\u00e1xima eficacia e eficiencia.<\/p>\n<p>Antes de proseguir coa presentaci\u00f3n, Fuco det\u00edvose nun aspecto ao seu xu\u00edzo determinante para comprender o resto da clase: <strong>a diferenciaci\u00f3n entre os aspectos positivos<\/strong> (a descrici\u00f3n do que existe) <strong>e os aspectos normativos<\/strong> (as valoraci\u00f3ns que nos merece o que existe). Esta distinci\u00f3n estar\u00eda presente ao longo de toda a tarde.<\/p>\n<p>Retomando o f\u00edo, Fuco explicou como <strong>as artes<\/strong> son un obxecto de an\u00e1lise econ\u00f3mica dotado dunha serie de <strong>riscos definitorios<\/strong>. A cultura \u00e9 un ecosistema onde conviven <strong>m\u00faltiples instituci\u00f3ns e grupos de presi\u00f3n<\/strong>, no que se manexa unha <strong>informaci\u00f3n limitada<\/strong>, con frecuencia mesturando valoraci\u00f3ns econ\u00f3micas (positivas) e art\u00edsticas (normativas), no que <strong>os incentivos dos axentes son incertos<\/strong>, no que predomina unha consideraci\u00f3n da cultura como un interese superior (similar \u00e1 alusi\u00f3n ao &#8220;buonismo&#8221; feita por Pau Rausell) e onde <strong>se alternan motivos intr\u00ednsecos<\/strong> (que \u00e9 o que realmente me gusta) <strong>con motivos extr\u00ednsecos<\/strong> (que digo que me gusta ou que me debera gustar).<\/p>\n<p><a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-615 alignleft\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit-300x201.jpg\" alt=\"2015 01 23 fuco sanjiao3edit\" width=\"300\" height=\"201\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit-300x201.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit-1030x691.jpg 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit-705x473.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit-450x302.jpg 450w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2015\/01\/2015-01-23-fuco-sanjiao3edit.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Nun seguinte apartado da exposici\u00f3n, Fuco Sanjiao mostrounos os <strong>principais axentes que operan no mercado cultural<\/strong>, distinguindo entre produtores, demandantes (finais, interpostos e cualificados), reguladores (normas, Estado), empresas e industria cultural, fundaci\u00f3ns e asociaci\u00f3ns. Desde a \u00f3ptica econ\u00f3mica, a finalidade \u00faltima do mercado cultural ser\u00eda a satisfacci\u00f3n de necesidades culturales. Chegados a este punto, Fuco expuxo alg\u00fans dilemas que suscitaron un vivo debate na aula, como o da <strong>concepci\u00f3n da cultura como lecer ou como servizo p\u00fablico<\/strong>, ou a afirmaci\u00f3n de que a cultura \u00e9 fundamentalmente un ben privado. No medio do debate advertiunos sobre <strong>os perigos da gratuidade da cultura<\/strong>, que conducir\u00eda \u00e1 s\u00faa desvalorizaci\u00f3n.<\/p>\n<p>No que atinxe \u00e1 xesti\u00f3n cultural, sinalou que o seu fin \u00faltimo \u00e9 &#8220;organizar actividades&#8221; e que <strong>os xestores do ramo son basicamente mediadores entre os produtores e os demandantes<\/strong>. Tam\u00e9n fixo menci\u00f3n \u00e1 <strong>dobre crise da cultura<\/strong> que vimos explicando ao longo do Curso, pero neste caso engadindo <strong>un terceiro factor: a crise do produto cultural en si<\/strong>, ou a maior desconsideraci\u00f3n (ou menor aprecio) coa que se percibe a cultura no conxunto da sociedade (a tam\u00e9n denominada &#8220;banalizaci\u00f3n da cultura&#8221;).<\/p>\n<p>Noutro momento da clase, Fuco analizou os <strong>custes nos que incorre o consumidor \u00e1 hora de acceder a bens ou servizos culturais<\/strong> (monetarios, de tempo, de informaci\u00f3n, de comprensi\u00f3n&#8230;) e e as variables que infl\u00faen en maior medida no consumo, como a renda dispo\u00f1ible, o custe de oportunidade, os niveis formativos e o rango de idades.<\/p>\n<p>A aula rematou cun repaso en detalle das <strong>v\u00edas para a mellora do financiamento dun proxecto cultural<\/strong>, como por exemplo extremar o control sobre os gastos, identificar consumidores potenciais e axustarse \u00e1s s\u00faas necesidades, xerar contidos patrocinables, pr\u00f3ximos aos obxectivos dos financiadores, buscar reduci\u00f3ns impositivas, explorar as canles do financiamento en masa, ou dese\u00f1ar acci\u00f3ns encami\u00f1adas a incrementar o gasto per capita do consumidor, como implantar un sistema de entradas a prezos populares ou dispor dunha li\u00f1a de produtos asociados (merchandising).<\/p>","protected":false},"excerpt":{"rendered":"<p>O pasado venres visitounos Fuco Sanjiao, profesor do departamento de Econom\u00eda Aplicada da USC e actual secretario do Museo do Pobo Galego. A s\u00faa exposici\u00f3n estivo centrada na teor\u00eda econ\u00f3mica, e no seu emprego no estudo da esfera cultural. Para mostrar con integridade este enfoque, comezou lembrando os fundamentos da an\u00e1lise econ\u00f3mica, a saber: o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2014-15"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fuco Sanjiao e a teor\u00eda econ\u00f3mica da cultura - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2015\/01\/fuco-sanjiao-e-a-teoria-economica-da-cultura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fuco Sanjiao e a teor\u00eda econ\u00f3mica da cultura - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"O pasado venres visitounos Fuco Sanjiao, profesor do departamento de Econom\u00eda Aplicada da USC e actual secretario do Museo do Pobo Galego. 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