{"id":5937,"date":"2021-05-20T11:10:43","date_gmt":"2021-05-20T09:10:43","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=5937"},"modified":"2021-06-15T11:19:00","modified_gmt":"2021-06-15T09:19:00","slug":"plan-de-comunicacion-cultural-ii-con-sonia-diaz","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2021\/05\/plan-de-comunicacion-cultural-ii-con-sonia-diaz\/","title":{"rendered":"Plan de comunicaci\u00f3n cultural (II). Con Sonia D\u00edaz"},"content":{"rendered":"<p>Por <strong>Tania Carreira<\/strong><\/p>\n<p>Na pen\u00faltima clase do curso volvimos abordar o tema do <strong>plan de comunicaci\u00f3n cultural<\/strong>. Xa a <a href=\"http:\/\/edu.xestioncultural.com\/es\/2021\/04\/plan-de-comunicacion-cultural-con-sonia-diaz-2\/\">primeira parte<\/a> con Sonia superou expectativas, dado o ben que comunica e o ameno das s\u00faa clase. Desta volta, Sonia falounos das distintas acci\u00f3ns de comunicaci\u00f3n das que dispomos:<\/p>\n<ul>\n<li>La <strong>rolda<\/strong>, que non de prensa, porque curiosamente case nunca hai prensa. Ent\u00f3n? Por que esta acci\u00f3n? Para dar espazo aos distintos axentes involucrados no evento, ch\u00e1mense patrocinadores, artistas, poboaci\u00f3n a ter en conta\u2026 Con esta acci\u00f3n estamos creando recursos para unha percha informativa.<\/li>\n<\/ul>\n<ul>\n<li>La <strong>entrevista<\/strong>, co fin de establecer a persoa responsable do proxecto.<\/li>\n<\/ul>\n<ul>\n<li>El <strong>discurso<\/strong>. Segundo Sonia esta acci\u00f3n est\u00e1 desaproveitada, produc\u00edndose m\u00e1is ben no \u00e1mbito informal. Dalle moita importancia o feito de preparalo ben porque nel se poden po\u00f1er de manifesto os valores que queremos destacar do proxecto.<\/li>\n<\/ul>\n<ul>\n<li>El <strong>canutazo<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Amosounos o contido dunha <strong>escaleta<\/strong> para ter en conta distintos aspectos antes de levar calquera acci\u00f3n de comunicaci\u00f3n:<\/p>\n<ul>\n<li>Que, cando, onde<\/li>\n<li>Quen participa<\/li>\n<li>Como<\/li>\n<li>Tam\u00e9n inclu\u00edr o argumentario para evitar que se repitan os temas ou que alg\u00fan punto poida quedar f\u00f3ra.<\/li>\n<\/ul>\n<p>Xa sobre o desenvolvemento do acto debemos ter moi presente o protocolo, que est\u00e1 determinado por lei. Os actos oficiais clasif\u00edcanse de d\u00faas maneiras, segundo por quen son organizados:<\/p>\n<ul>\n<li>Por instituci\u00f3ns p\u00fablicas, onde xa est\u00e1 establecida unha orde de prelaci\u00f3n, definida no <a href=\"https:\/\/www.boe.es\/legislacion\/codigos\/codigo.php?modo=1&amp;id=116_Codigo_de_Ceremonial_y_Protocolo\">C\u00f3digo de Ceremonial y Protocolo<\/a>.<\/li>\n<li>Privados, onde deberemos achegarnos o m\u00e1ximo posible a prelaci\u00f3n legal, a\u00ednda que cunha certa marxe.<\/li>\n<\/ul>\n<p>Outras necesidades a ter en conta, que non van definidas na escaleta pero que \u00e9 moi importante ter en conta son a imaxe, proxecci\u00f3n, cadeiras, atril -de p\u00e9 ou non, segundo sexa o evento-, microfon\u00eda\u2026 Alg\u00fans puntos importantes a ter en conta son:<\/p>\n<ul>\n<li>Todas as ocasi\u00f3ns son de comunicaci\u00f3n, poidamos ou non predefinilas. Pero <strong>a comunicaci\u00f3n vaise a dar sempre.<\/strong><\/li>\n<li>Debemos ter moito coidado coas persoas que temos previsto que asistan pero que non van falar, porque probablemente si<strong> sair\u00e1n na foto<\/strong>.<\/li>\n<li>Hai que ter en conta a <strong>presenza dos patrocinadores<\/strong> nas nosas acci\u00f3ns de comunicaci\u00f3n seg\u00fan o acordado.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Xa na segunda parte da clase tocou pasar \u00e1 pr\u00e1ctica e dese\u00f1ar distintas acci\u00f3ns de comunicaci\u00f3n por grupos que servir\u00e1n, na derradeira sesi\u00f3ndo Curso, para presentar os nosos proxectos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Tania Carreira Na pen\u00faltima clase do curso volvimos abordar o tema do plan de comunicaci\u00f3n cultural. Xa a primeira parte con Sonia superou expectativas, dado o ben que comunica e o ameno das s\u00faa clase. Desta volta, Sonia falounos das distintas acci\u00f3ns de comunicaci\u00f3n das que dispomos: A rolda, que non de prensa, porque [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-6a-edicion-2020-21"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de comunicaci\u00f3n cultural (II). 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