{"id":593,"date":"2015-01-09T21:22:46","date_gmt":"2015-01-09T20:22:46","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=593"},"modified":"2015-04-12T16:55:29","modified_gmt":"2015-04-12T14:55:29","slug":"e-retomamos-o-curso-con-pau-rausell","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2015\/01\/e-retomamos-o-curso-con-pau-rausell\/","title":{"rendered":"E retomamos o Curso con Pau Rausell"},"content":{"rendered":"

Logo das vacaci\u00f3ns de Nadal, iniciamos o segundo dos m\u00f3dulos do Curso, dedicado ao financiamento da cultura. Para iso, e a modo de clase maxistral, contamos con Pau Rausell<\/strong>, profesor da Universidade de Valencia e un dos meirandes expertos peninsulares en Econom\u00eda da Cultura<\/strong>. Ao longo da s\u00faa exposici\u00f3n presentounos esta disciplina, cos seus principais debates te\u00f3ricos e aplicaci\u00f3ns pr\u00e1cticas.<\/p>\n

Segundo Pau boa parte das ciencias sociais (humanidades, historia, sociolox\u00eda, antropolox\u00eda, semi\u00f3tica…) tratan de explicar a cultura no seu conxunto, nunha aproximaci\u00f3n hol\u00edstica. Pola contra, a econom\u00eda<\/strong> non aborda metas tan elevadas, sen\u00f3n que pretende achegar co\u00f1ecemento \u00fatil para tomar decisi\u00f3ns<\/strong>, e faino desde uns supostos de partida moi determinados: individualismo metodol\u00f3xico, maximizaci\u00f3n da utilidade e elecci\u00f3n racional.<\/p>\n

Para mostrar alg\u00fan exemplo da aplicaci\u00f3n da Econom\u00eda da Cultura, serviuse dunha estat\u00edstica de preferencia por asistir a ver monumentos segundo tramos de idade, do que puidemos deducir algunha conclusi\u00f3n que contrad\u00ed certos t\u00f3picos. Por exemplo que os nenos e nenas son, de lonxe, o segmento de poboaci\u00f3n que m\u00e1is visita o patrimonio (e tam\u00e9n o que m\u00e1is le). Outra cousa \u00e9 que o fagan por obriga (p\u00fablico cautivo).<\/p>\n

As\u00ed mesmo, ensinounos un gr\u00e1fico coa evoluci\u00f3n da cota de pantalla do cine espa\u00f1ol, do que se pod\u00eda derivar que, baixo distintos gobernos ou con diferentes pol\u00edticas de promoci\u00f3n do audiovisual, a cota de pantalla mant\u00edvose inalterable, s\u00f3 con ascensos significativos naqueles anos en que se estreou unha nova entrega da saga Torrente.<\/p>\n

\"2015<\/a>Outra das ferramentas que empregan os economistas da cultura \u00e9 o chamando M\u00e9todo de Valoraci\u00f3n Continxente<\/strong>, e que consiste en elaborar unha enquisa na que se lle preguntan \u00e1s persoas canto estar\u00edan dispostos a pagar para que tal recurso patrimonial ou tal actividade cultural sigan a existir.<\/p>\n

E unha das conclusi\u00f3ns nas que a disciplina logrou maiores consensos at\u00e9 o de agora \u00e9 no car\u00e1cter aditivo dos consumos culturais<\/strong>, \u00e9 dicir, que canto maior sexa o consumo cultural dunha persoa, maior satisfacci\u00f3n lle reportar\u00e1 as seguintes ocasi\u00f3ns, en aberta contradici\u00f3n co que adoita suceder con outros bens.<\/p>\n

Pero quiz\u00e1s unha das \u00e1reas onde a Econom\u00eda da Cultura est\u00e1 a ter maior protagonismo \u00e9 na da medici\u00f3n do peso dos Sectores Culturais e Creativos (SCC) no emprego e na produci\u00f3n dun pa\u00eds<\/strong>. E os datos son elocuentes: salvo alg\u00fan per\u00edodo excepcional (como a presente crise) os SCC medraron de forma ininterrompida nas \u00faltimas d\u00e9cadas<\/strong> nas econom\u00edas m\u00e1is desenvolvidas. Nunha econom\u00eda que se terciariza adquire maior importancia a produci\u00f3n de bens simb\u00f3licos e tam\u00e9n a dimensi\u00f3n simb\u00f3lica de calquera outro ben. Nese sentido, un dos cambios m\u00e1is fondos que estamos a experimentar \u00e9 o da redefinici\u00f3n dos dereitos de propiedade intelectual<\/strong>, como antes (hai s\u00e9culos) fixemos cos dereitos de propiedade dos obxectos.<\/p>\n

Diversos estudos est\u00e1n a evidenciar a correlaci\u00f3n existente entre a riqueza das rexi\u00f3ns en Europa e a presenza dos SCC. E a causalidade \u00e9 circular: canta m\u00e1is riqueza, m\u00e1is SCC, e canto maiores sexan os SCC, m\u00e1is riqueza na rexi\u00f3n. De feito, existe unha estimaci\u00f3n segundo a cal un incremento dun 1% do peso dos SCC nunha econom\u00eda nacional, xera un ascenso do 7% na produtividade dese territorio<\/strong>. A xu\u00edzo de Pau, os tres factores que condicionan o \u00e9xito dos SCC nun territorio son: a densidade da comunidade local (tecido asociativo, p.e.), a conexi\u00f3n global desa comunidade e a s\u00faa orientaci\u00f3n \u00e1 innovaci\u00f3n.<\/p>\n

\"2015<\/a>Outra dimensi\u00f3n da Econom\u00eda da Cultura ten que ver co papel das pol\u00edticas culturais no desenvolvemento territorial, aspecto que suscita o consenso de todos os organismos internacionais. Dado que ningu\u00e9n nega a s\u00faa relevancia e centralidade, a cultura pasou a ser considerada o cuarto piar do desenvolvemento, xunto coa econom\u00eda, a sociedade e o medio ambiente<\/strong>. A cultura satisface as necesidades dunha comunidade desde varias perspectivas: a atenci\u00f3n aos dereitos culturais, o impacto econ\u00f3mico das s\u00faas actividades e outros efectos beneficiosos sobre a integraci\u00f3n social, a educaci\u00f3n, a sa\u00fade, etc\u00e9tera.<\/p>\n

Nunha econom\u00eda globalizada, a cultura e o patrimonio son das poucas alternativas que ten Europa para competir con vantaxe no \u00e1mbito internacional<\/strong>. Alg\u00fan dos nosos co\u00f1ecementos diferenciais, exportables a outros continentes, te\u00f1en que ver con facer cidades e espazos vivibles, ou como constru\u00edr sistemas sanitarios e educativos que funcionen.<\/p>\n

Xa no tramo final da aula, Pau Rausell fixo un repaso \u00e1 histo<\/strong>ria dos conceptos que foron xurdindo arredor da pol\u00edtica e da xesti\u00f3n cultural<\/strong>, como a cr\u00edtica \u00e1s industrias culturais da Escola de Frankfurt, a democratizaci\u00f3n cultural en Malraux, a enfermidade dos custes en Baumol & Bowen (fito fundacional da Econom\u00eda da Cultura), a xesti\u00f3n de Jack Lang ou Gilberto Gil ou Jorge Sempr\u00fan, a noci\u00f3n de econom\u00eda creativa do novo laborismo brit\u00e1nico, o concepto de clase creativa na obra de Richard Florida, o capitalismo cognitivo en autores como Corsani, Scott ou Castells, e o capitalismo cultural en Jeremy Rifkin.<\/p>\n

A sesi\u00f3n rematou cunha an\u00e1lise sobre as fontes de financiamento da cultura<\/strong>, sexan p\u00fablicas, privadas e sociais.<\/p>\n

 <\/p>\n

* A foto vertical \u00e9 da compa\u00f1eira Adriana Castro.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Logo das vacaci\u00f3ns de Nadal, iniciamos o segundo dos m\u00f3dulos do Curso, dedicado ao financiamento da cultura. Para iso, e a modo de clase maxistral, contamos con Pau Rausell, profesor da Universidade de Valencia e un dos meirandes expertos peninsulares en Econom\u00eda da Cultura. Ao longo da s\u00faa exposici\u00f3n presentounos esta disciplina, cos seus principais […]<\/p>\n","protected":false},"author":4,"featured_media":600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2014-15"],"yoast_head":"\nE retomamos o Curso con Pau Rausell - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2015\/01\/e-retomamos-o-curso-con-pau-rausell\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E retomamos o Curso con Pau Rausell - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Logo das vacaci\u00f3ns de Nadal, iniciamos o segundo dos m\u00f3dulos do Curso, dedicado ao financiamento da cultura. 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