{"id":504,"date":"2014-11-14T12:20:15","date_gmt":"2014-11-14T11:20:15","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=504"},"modified":"2015-04-12T16:54:13","modified_gmt":"2015-04-12T14:54:13","slug":"producion-de-eventos-e-exposicions","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2014\/11\/producion-de-eventos-e-exposicions\/","title":{"rendered":"Produci\u00f3n de eventos e exposici\u00f3ns. Con Xulio Cordeiro e Bea Garc\u00eda"},"content":{"rendered":"

Nesta nova sesi\u00f3n centrada en aspectos operativos da xesti\u00f3n cultural, tivemos a oportunidade de contar con Xulio Cordeiro<\/strong>, responsable de produci\u00f3n da Fundaci\u00f3n Cidade da Cultura de Galicia<\/strong>, e con Bea Garc\u00eda<\/strong>, directora da empresa de xesti\u00f3n cultural Micelios<\/strong><\/a>.<\/p>\n

 <\/p>\n

\"2014<\/a>Xulio falounos das diferentes fases que comprende a produci\u00f3n dun evento cultural ao vivo<\/strong>. A comezar pola avaliaci\u00f3n de necesidades<\/strong>, que debe realizarse en conversa cos promotores do evento (\u00e9 dicir, cos\/coas xestor*s culturais) e onde deben ficar definidos alg\u00fans par\u00e1metros como a data<\/strong>, a localizaci\u00f3n<\/strong>, o aforo<\/strong>, se se trata dun evento de balde ou de pago<\/strong> e os obxectivos<\/strong> da actividade.<\/p>\n

A efectos de produci\u00f3n, a localizaci\u00f3n do espazo \u00e9 crucial<\/strong> e debe ser documentada e medida con c\u00e1maras de fotos, cinta m\u00e9trica ou metro l\u00e1ser, para a continuaci\u00f3n realizar os planos coa axuda dalgunha ferramenta inform\u00e1tica como o Autocad, Illustrator, Google Earth ou Sketchup. Desta an\u00e1lise poderemos deducir<\/strong> o c\u00e1lculo dalg\u00fans recursos b\u00e1sicos como os accesos<\/strong>, o valado<\/strong>, a seguridade<\/strong>, os servizos el\u00e9ctricos<\/strong>, o escenario<\/strong>, os wc qu\u00edmicos<\/strong>, as barras<\/strong>, os aparcadoiros<\/strong>, etc.<\/p>\n

Por outra parte teriamos as necesidades dos artistas participantes<\/strong>, e que se concretan no Rider T\u00e9cnico<\/strong> e no Rider Hospitalario<\/strong>. Entre ambos deberamos dispor da informaci\u00f3n necesaria sobre a iluminaci\u00f3n e o son<\/strong>, o v\u00eddeo<\/strong>, o backline<\/strong> (relativo aos instrumentos musicais), camar\u00edns<\/strong>, hoteis<\/strong>, catering<\/strong>, transfers<\/strong>…<\/p>\n

Logo destas explicaci\u00f3ns iniciais referidas \u00e1 fase de preproduci\u00f3n, Xulio mostrounos alg\u00fans exemplos de Riders e trasladounos alg\u00fans consellos para unha correcta elaboraci\u00f3n do orzamento de produci\u00f3n. E xa no que atinxe \u00e1 coordinaci\u00f3n da produci\u00f3n (fase de produci\u00f3n<\/strong>), indicounos alg\u00fans documentos necesarios como o planning de montaxe<\/strong>, a escaleta<\/strong>, as follas de coordinaci\u00f3n de transfers<\/strong>, etc\u00e9tera. E para rematar salientou a importancia de contar cun plan de autoprotecci\u00f3n<\/strong>, as\u00ed como prever correctamente os servizos sanitarios e de seguridade<\/strong>.<\/p>\n

A s\u00faa parte da sesi\u00f3n finalizou cun breve contraste dos dous proxectos do Curso que se centran no dese\u00f1o de eventos ao vivo.<\/p>\n

 <\/p>\n

\"2014<\/a>Pola s\u00faa parte, Bea afondou na visi\u00f3n completa do proceso creativo e de xesti\u00f3n ligado \u00e1<\/strong> montaxe dunha exposici\u00f3n<\/strong>, dende a idea inicial ata a desmontaxe da mostra.<\/p>\n

O primeiro paso ser\u00eda a definici\u00f3n dos contidos (o relato)<\/strong>. Para isto primeiro debemos concretar o que queremos contar, realizando unha investigaci\u00f3n e documentaci\u00f3n exhaustiva previa. Tam\u00e9n debemos ter en conta o modelo de comunicaci\u00f3n<\/strong> m\u00e1is adecuado para a nosa exposici\u00f3n: informativo, pedag\u00f3xico ou relato (storytelling). Posteriormente decidir\u00edamos as ideas principais, estructurar\u00edamos por temas e subtemas e realizar\u00edamos unha selecci\u00f3n das colecci\u00f3ns que formar\u00edan parte da mostra.<\/p>\n

Fixo especial fincap\u00e9 na importancia de reflexionar ben sobre os obxectivos<\/strong> (por que queremos contalo?) e os destinatarios<\/strong> (a quen llo imos contar?) do noso traballo.<\/p>\n

Entramos despois no terreo da expograf\u00eda<\/strong> (os soportes do relato), onde definimos “como o queremos contar”. Aqu\u00ed tomaremos as decisi\u00f3ns sobre o espazo: zonificaci\u00f3n, percorridos (libre, inducido ou estruturado”, distribuci\u00f3n de colecci\u00f3ns e recursos. Tam\u00e9n co\u00f1ecemos aspectos a ter en conta na selecci\u00f3n e dese\u00f1o de recursos expositivos e mediadores comunicativos, entrando finalmente no terreo da produci\u00f3n<\/strong>, orzamento e planificaci\u00f3n temporal da mostra.<\/p>\n

Deixounos tam\u00e9n varios exemplos de novas tendencias expositivas<\/strong>, tanto de enfoques “glocais” (temas universais con exemplos locais), propostas de baixo custo (exposici\u00f3n “povera”), como de novas narrativas e propostas transmedia, caso do proxecto “Pregoneros de Medell\u00edn<\/a>”<\/p>\n

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Nesta nova sesi\u00f3n centrada en aspectos operativos da xesti\u00f3n cultural, tivemos a oportunidade de contar con Xulio Cordeiro, responsable de produci\u00f3n da Fundaci\u00f3n Cidade da Cultura de Galicia, e con Bea Garc\u00eda, directora da empresa de xesti\u00f3n cultural Micelios.   Xulio falounos das diferentes fases que comprende a produci\u00f3n dun evento cultural ao vivo. A […]<\/p>\n","protected":false},"author":3,"featured_media":510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2014-15"],"yoast_head":"\nProduci\u00f3n de eventos e exposici\u00f3ns. 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