{"id":4190,"date":"2019-05-08T20:30:58","date_gmt":"2019-05-08T18:30:58","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=4190"},"modified":"2019-06-02T19:14:39","modified_gmt":"2019-06-02T17:14:39","slug":"4190","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2019\/05\/4190\/","title":{"rendered":"Estratexias de comunicaci\u00f3n dixital para instituci\u00f3ns culturais. Con Araceli Corbo"},"content":{"rendered":"<p>Por <strong>\u00c1ngel S\u00e1nchez<\/strong><\/p>\n<p>Chegamos\u00a0a\u00a0\u00faltima\u00a0clase\u00a0desta edici\u00f3n do\u00a0Curso\u00a0de\u00a0Expert* Universitari* en\u00a0Xesti\u00f3n\u00a0Cultural\u00a0 da\u00a0man\u00a0de\u00a0<a href=\"http:\/\/edu.xestioncultural.com\/es\/equipo-docente\/#toggle-id-31\" target=\"_blank\"><strong>Araceli\u00a0Corbo<\/strong><\/a>,\u00a0responsable da Biblioteca \u2013 Centro de Documentaci\u00f3n do <a href=\"https:\/\/musac.es\/\" target=\"_blank\"><strong>MUSAC<\/strong><\/a>, o Museo de Arte Contempor\u00e1neo de Castilla y Le\u00f3n.<br \/>\n<a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-4192\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-300x209.jpg\" alt=\"\" width=\"300\" height=\"209\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-300x209.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-768x535.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-1030x718.jpg 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-1500x1045.jpg 1500w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-705x491.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/AraceliC-450x314.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>A sesi\u00f3n exposta por Araceli Corbo tratou das <strong>estratexias de\u00a0 comunicaci\u00f3n dixital en organizaci\u00f3ns culturais<\/strong>. Nunha primeira parte da exposici\u00f3n, co\u00f1ecemos o funcionamento do MUSAC e como, dende a propia organizaci\u00f3n, levan a cabo a estratexia de comunicaci\u00f3n acorde a os novos tempos e p\u00fablicos.<\/p>\n<p>Dende o punto de vista da estratexia dixital, Corbo insistiu na reflexi\u00f3n do <strong>uso das novas ferramentas de comunicaci\u00f3n dixitais para lograr os obxectivos fixados nun plan de comunicaci\u00f3n<\/strong>. Pensar no usuario, e na s\u00faa forma de consumir informaci\u00f3n, \u00e9 a clave para levar a cabo unha correcta estratexia e conseguir o nosos obxectivos.<\/p>\n<p>Hoxe en d\u00eda, podemos comunicar calquera proxecto dende multitude de canais dixitais a diferentes p\u00fablicos. Por esta raz\u00f3n, <strong>os canais de comunicaci\u00f3n deben de ser elixidos en funci\u00f3n dos p\u00fablicos obxectivo<\/strong> <strong>e producir contido propio e orixinal adaptado \u00f3 noso proxecto.<\/strong> Crear contido propio, orixinal e relacionar contenidos entre os canais de comunicaci\u00f3n usados, perm\u00edtenos fidelizar, crear comunidade e reforzar a nosa mensaxe.<\/p>\n<p>Un dos exemplos mais destacables que Araceli Corbo compartiu con nos, <a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/O-Musac-en-Aurasma.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4191 size-medium\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/O-Musac-en-Aurasma-262x300.png\" alt=\"O Musac en Aurasma\" width=\"262\" height=\"300\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/O-Musac-en-Aurasma-262x300.png 262w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2019\/05\/O-Musac-en-Aurasma.png 405w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/a>foi a utilizaci\u00f3n da<a href=\"http:\/\/tallerar.blogspot.com\/2013\/03\/tenemos-canal-en-aurasma.html\" target=\"_blank\"> realidade aumentada AURASMA no MUSAC<\/a>. Esta tecnolox\u00eda permite etiquetar imaxes ou obxectos f\u00edsicos ou lugares da vida real e introducir contidos dixitais interactivos como v\u00eddeos, animaci\u00f3ns ou imaxes en 3D para que a persoa, cando visualiza un obxecto ou imaxe a trav\u00e9s dun dispositivo electr\u00f3nico poda recrear unha experiencia propia e orixinal.<br \/>\nA segunda parte da sesi\u00f3n tratou de co\u00f1ecer as fases para definir y desenvolver unha estratexia de comunicaci\u00f3n dixital :<\/p>\n<ul>\n<li>Punto de partida<\/li>\n<li>Obxectivos<\/li>\n<li>P\u00fablicos<\/li>\n<li>Estratexias de contidos<\/li>\n<li>Canais de comunicaci\u00f3n<\/li>\n<li>Acci\u00f3ns e calendario de publicaci\u00f3ns<\/li>\n<li>Medici\u00f3n<\/li>\n<li>Reestruturaci\u00f3n da estratexia.<\/li>\n<\/ul>\n<p>Unha sesi\u00f3n cercana, pr\u00e1ctica e innovadora na que Araceli Corbo nos transmitiu unha mensaxe ao comezo da clase e que quizais sempre debe acompa\u00f1arnos: \u201c<strong>Nunca deixedes de aprender<\/strong>\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por \u00c1ngel S\u00e1nchez Chegamos\u00a0a\u00a0\u00faltima\u00a0clase\u00a0desta edici\u00f3n do\u00a0Curso\u00a0de\u00a0Expert* Universitari* en\u00a0Xesti\u00f3n\u00a0Cultural\u00a0 da\u00a0man\u00a0de\u00a0Araceli\u00a0Corbo,\u00a0responsable da Biblioteca \u2013 Centro de Documentaci\u00f3n do MUSAC, o Museo de Arte Contempor\u00e1neo de Castilla y Le\u00f3n. A sesi\u00f3n exposta por Araceli Corbo tratou das estratexias de\u00a0 comunicaci\u00f3n dixital en organizaci\u00f3ns culturais. Nunha primeira parte da exposici\u00f3n, co\u00f1ecemos o funcionamento do MUSAC e como, dende a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5a-edicion-2018-19"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estratexias de comunicaci\u00f3n dixital para instituci\u00f3ns culturais. Con Araceli Corbo - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2019\/05\/4190\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estratexias de comunicaci\u00f3n dixital para instituci\u00f3ns culturais. Con Araceli Corbo - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Por \u00c1ngel S\u00e1nchez Chegamos\u00a0a\u00a0\u00faltima\u00a0clase\u00a0desta edici\u00f3n do\u00a0Curso\u00a0de\u00a0Expert* Universitari* en\u00a0Xesti\u00f3n\u00a0Cultural\u00a0 da\u00a0man\u00a0de\u00a0Araceli\u00a0Corbo,\u00a0responsable da Biblioteca \u2013 Centro de Documentaci\u00f3n do MUSAC, o Museo de Arte Contempor\u00e1neo de Castilla y Le\u00f3n. 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