{"id":3915,"date":"2018-11-23T19:28:53","date_gmt":"2018-11-23T18:28:53","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=3915"},"modified":"2018-12-19T20:45:55","modified_gmt":"2018-12-19T19:45:55","slug":"tecnicas-de-creatividade-deseno-centrado-nas-persoas-con-diego-parajo","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2018\/11\/tecnicas-de-creatividade-deseno-centrado-nas-persoas-con-diego-parajo\/","title":{"rendered":"T\u00e9cnicas de creatividade. Dese\u00f1o centrado nas persoas. Con Diego Paraj\u00f3"},"content":{"rendered":"<p>Por <strong>Paula Cerme\u00f1o<\/strong><\/p>\n<p>O pasado m\u00e9rcores liderou a sesi\u00f3n Diego Paraj\u00f3, formador, consultor e\u00a0<em>project manager<\/em>\u00a0en proxectos de servizos sociais, educativos e culturais e testeador insaciable de m\u00e9todolox\u00edas <em>Design Thinking<\/em>.<\/p>\n<p>Non era o noso primeiro contacto con Diego, pois xa nos obligara a co\u00f1ecernos algo mellor mov\u00e9ndonos polo espazo na primeira sesi\u00f3n, e intentado convencernos das bondades do Trello durante os dous meses que leva percorridos o curso. Desta vez tam\u00e9n nos fixo mover (ningu\u00e9n o dubidaba, incluso o esperabamos con intriga) e fedellar con novos instrumentos de planificaci\u00f3n que prometen facernos a vida m\u00e1is f\u00e1cil.<\/p>\n<p><a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3950\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis-300x169.png\" alt=\"2018-12-19 din\u00e1mica con spaguettis\" width=\"300\" height=\"169\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis-300x169.png 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis-768x432.png 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis-1030x580.png 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis-705x397.png 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis-450x253.png 450w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-12-19-din\u00e1mica-con-spaguettis.png 1194w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Comezamos a sesi\u00f3n separ\u00e1ndonos nos grupos de traballo habituais e recibindo instruci\u00f3ns de constru\u00edr unha estrutura usando espaguetis como ladrillos e uns cent\u00edmetros de \u201ccelo\u201d e f\u00edo vermello a modo de cemento. Ga\u00f1aron as rapazas do equipo coru\u00f1\u00e9s, pois conseguiron que a s\u00faa torre acadase a maior altura da clase. A s\u00faa vitoria debeuse a que investiron m\u00e1is tempo en probar que en planificar, e precisamente a\u00ed resid\u00eda a moralexa do experimento. Diego quer\u00eda mostrarnos o m\u00e9todo do \u201censaio-erro\u201d como unha boa ferramenta para\u00a0 chegar a bos resultados e comezar a perderlle o medo \u00e1 idea de prototipar e bascular sobre os prototipos para acabar dando coa idea ga\u00f1adora.<\/p>\n<p>Pero, \u00bfcomo chegamos a un prototipo? A metodolox\u00eda <a href=\"http:\/\/xn--designthinkingespaa-d4b.com\/idear-tercera-fase-design-thinking\"><em>Design Thinking<\/em><\/a> prop\u00f3n 5 pasos para levar a cabo o proceso:<\/p>\n<ul>\n<li><strong>Empatizar:<\/strong> debemos asegurarnos de co\u00f1ecer aos destinarios dos nosos proxectos, buscando informaci\u00f3n sobre eles e po\u00f1\u00e9ndonos na s\u00faa pel. Para iso, Diego prop\u00faxonos varias t\u00e9cnicas creativas, como a creaci\u00f3n de <strong>personas tipo<\/strong> \u00e1s que facerlles preguntas, a confecci\u00f3n de <strong>mapas de empat\u00eda<\/strong>, o <strong><em>shadowing<\/em><\/strong> (perseguir aos nosos <em>stakeholders <\/em>f\u00edsica ou virtualmente) e a <strong>b\u00fasqueda de informaci\u00f3n<\/strong> exhaustiva na web.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_3946\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3946\" class=\"size-medium wp-image-3946\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda-300x197.jpg\" alt=\"Mapa de empat\u00eda para co\u00f1ecer mellor aos nosos posibles p\u00fablicos\" width=\"300\" height=\"197\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda-300x197.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda-768x503.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda-705x462.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda-450x295.jpg 450w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/mapa-de-empat\u00eda.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-3946\" class=\"wp-caption-text\">Mapa de empat\u00eda para co\u00f1ecer mellor aos nosos posibles p\u00fablicos<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Definir:<\/strong> da nebulosa de datos xerada no primeiro paso, <a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3951\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921-300x188.png\" alt=\"vlcsnap-2018-12-19-20h15m59s913\" width=\"300\" height=\"188\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921-300x188.png 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921-768x482.png 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921-1030x646.png 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921-705x442.png 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921-450x282.png 450w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/vlcsnap-2018-12-19-20h15m59s913-e1545248535921.png 1116w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>debemos comezar a sacar algo en limpo. Un xeito de organizar as ideas e visualizar a relaci\u00f3n entre as partes \u00e9 crear un <strong>mapa conceptual<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u00a0<strong>Idear:<\/strong> una vez temos localizado un punto dende o que partir ( ben sexa una necesidade do p\u00fablico, un oco sen cubrir polo mercado, ou una falta de conexi\u00f3n entre os protagonistas do noso mapa) chega o momento de buscar soluci\u00f3n. Unha das f\u00f3rmulas m\u00e1is populares hoxe en d\u00eda \u00e9 o <strong><em>brainstorming<\/em><\/strong>, do que fixemos una din\u00e1mica semellante como exercicio de aquecemento. Outra idea ser\u00eda a <strong>creaci\u00f3n dunha matriz<\/strong> na que, por exemplo, os axentes ocupar\u00edan o eixo X e as distintas expresi\u00f3ns art\u00edsticas o eixo Y, fac\u00e9ndose visibles as parcelas saturadas as\u00ed como aqueles nichos por explorar. A verdadeira tarefa de ideaci\u00f3n durante a clase consistiu en formular una pregunta clave para o noso proxecto e propor respostas entre os integrantes do grupo. A pregunta deber\u00eda comezar por <strong>Como poder\u00edamos\u2026? <\/strong>e admitir una resposta aberta.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Prototipar<\/strong>: Escoller a resposta ga\u00f1adora, que ser\u00e1 o x\u00e9rmolo do noso primeiro prototipo. Un bo xeito de definir o noso anteproxecto \u00e9 buscar experiencias semellantes que poidan inspirarnos e ir pouco a pouco asign\u00e1ndolle caracter\u00edsticas. Como dic\u00edamos ao comezo da clase, o prototipo non \u00e9 o proxecto definitivo, pero si un primeiro boceto ao que facerlle preguntas, engadir e quitarlle cousas, pivotar sobre el&#8230; en fin, manipulalo ata acabar dando coa idea de proxecto redonda para n\u00f3s.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3952\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542-300x189.jpg\" alt=\"2018-11-21 Diego Paraj\u00f3\" width=\"300\" height=\"189\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542-300x189.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542-768x483.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542-1030x648.jpg 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542-705x444.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542-450x283.jpg 450w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-e1545248717542.jpg 1155w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Diego tam\u00e9n nos propuxo constru\u00edr na casa unha <strong>\u201cm\u00e1quina de prototipar\u201d, <\/strong>con vasos transparentes superpostos, ca que probar combinaci\u00f3ns de variables de xeito visual.<\/p>\n<p><em>Et voil\u00e1<\/em>! Ata aqu\u00ed a sesi\u00f3n de Diego Paraj\u00f3, que sen d\u00fabida supuxo un aceler\u00f3n importante para os nosos proxectos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Paula Cerme\u00f1o O pasado m\u00e9rcores liderou a sesi\u00f3n Diego Paraj\u00f3, formador, consultor e\u00a0project manager\u00a0en proxectos de servizos sociais, educativos e culturais e testeador insaciable de m\u00e9todolox\u00edas Design Thinking. Non era o noso primeiro contacto con Diego, pois xa nos obligara a co\u00f1ecernos algo mellor mov\u00e9ndonos polo espazo na primeira sesi\u00f3n, e intentado convencernos das [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-5a-edicion-2018-19"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9cnicas de creatividade. Dese\u00f1o centrado nas persoas. Con Diego Paraj\u00f3 - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2018\/11\/tecnicas-de-creatividade-deseno-centrado-nas-persoas-con-diego-parajo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9cnicas de creatividade. Dese\u00f1o centrado nas persoas. Con Diego Paraj\u00f3 - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Por Paula Cerme\u00f1o O pasado m\u00e9rcores liderou a sesi\u00f3n Diego Paraj\u00f3, formador, consultor e\u00a0project manager\u00a0en proxectos de servizos sociais, educativos e culturais e testeador insaciable de m\u00e9todolox\u00edas Design Thinking. Non era o noso primeiro contacto con Diego, pois xa nos obligara a co\u00f1ecernos algo mellor mov\u00e9ndonos polo espazo na primeira sesi\u00f3n, e intentado convencernos das [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/edu.xestioncultural.com\/es\/2018\/11\/tecnicas-de-creatividade-deseno-centrado-nas-persoas-con-diego-parajo\/\" \/>\n<meta property=\"og:site_name\" content=\"USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-23T18:28:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-19T19:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/11\/2018-11-21-Diego-Paraj\u00f3-8-e1545246133423.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1276\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"bencuriosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"bencuriosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/edu.xestioncultural.com\/2018\/11\/tecnicas-de-creatividade-deseno-centrado-nas-persoas-con-diego-parajo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/edu.xestioncultural.com\/2018\/11\/tecnicas-de-creatividade-deseno-centrado-nas-persoas-con-diego-parajo\/\"},\"author\":{\"name\":\"bencuriosa\",\"@id\":\"https:\/\/edu.xestioncultural.com\/#\/schema\/person\/46768c887e9d5f3560545d3cb1776847\"},\"headline\":\"T\u00e9cnicas de creatividade. 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