{"id":3474,"date":"2018-04-05T11:51:10","date_gmt":"2018-04-05T09:51:10","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=3474"},"modified":"2018-06-05T18:47:45","modified_gmt":"2018-06-05T16:47:45","slug":"marco-europeo-e-cooperacion-cultural-internacional-con-cristina-farinha","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2018\/04\/marco-europeo-e-cooperacion-cultural-internacional-con-cristina-farinha\/","title":{"rendered":"Marco europeo e cooperaci\u00f3n cultural internacional. Con Cristina Farinha"},"content":{"rendered":"<p><strong>Por In\u00e9s Portela<\/strong><\/p>\n<p>Comezamos a aula, coma cada d\u00eda, coa valoraci\u00f3n da aula anterior: Ux\u00edo Novoneyra. Os titores com\u00e9ntannos tam\u00e9n como ser\u00e1 a pr\u00f3xima aula, que consistir\u00e1 nunha especie de caso pr\u00e1ctico onde teremos que, cada grupo, presentarlle o noso proxecto a un posible patrocinador. Tras esta explicaci\u00f3n, pres\u00e9ntase\u00a0 <a href=\"http:\/\/edu.xestioncultural.com\/es\/equipo-docente\/#toggle-id-24\">Cristina Farinha<\/a>, a po\u00f1ente do d\u00eda de hoxe, que falar\u00e1 do marco europeo e a cooperaci\u00f3n cultural internacional.<\/p>\n<p>Cristina exp\u00f3n a importancia de co\u00f1ecer os principios da Uni\u00f3n Europea para poder pedir financiamento europeo, xa que ser\u00e1 esencial adaptarse aos seus obxectivos con todas as s\u00faas li\u00f1as de actuaci\u00f3n. A UE ten unha orixe econ\u00f3mica, xa que nace nos anos 50 como unha alianza entre varias industrias europeas do ferro e do aceiro, que buscan crear unha zona de libre mercado. E se ben a s\u00faa historia foi sufrindo numerosos cambios, temos que ter en conta que<strong> esta idea da libre circulaci\u00f3n, da cooperaci\u00f3n e colaboraci\u00f3n entre pa\u00edses\u00a0 sempre ser\u00e1 clave en todo o que faga a UE<\/strong>. Debemos ter en conta ademais que basea o seu funcionamento no <strong>principio de subsidiaridade<\/strong>: esto quere decir que o nivel de intervenci\u00f3n da Uni\u00f3n Europea nunca ser\u00e1 directo sobre unha \u00e1rea ou pa\u00eds, sen\u00f3n que a s\u00faa acci\u00f3n ser\u00e1 complementaria ao que te\u00f1an que facer os axentes (gobernos) m\u00e1is cercanos aos cidad\u00e1ns.<\/p>\n<p>Se combinamos ambas ideas (a libre circulaci\u00f3n e o principio de subsidiaridade) podemos deducir que calquera proposta que lle presentemos \u00e1 UE para solicitar o seu apoio por unha banda deber\u00e1 inclu\u00edr varios socios en diferentes pa\u00edses e, por outra, deber\u00e1 contar con m\u00e1is apoios, xa que non se lle solicitar\u00e1 \u00e1 UE que financie o 100% do custe do proxecto.<\/p>\n<p>Isto l\u00e9vanos \u00e1 <strong>mobilidade<\/strong> que, lonxe da percepci\u00f3n que temos, \u00e9 bastante baixa: tan s\u00f3 un 2,8% no 2013 e 3,7% no 2015, mentres que, or exemplo, en Estados Unidos, entre estados a mobilidade ascende a un 30%. Complicaci\u00f3ns fiscais, falta de homologaci\u00f3n entre cualificaci\u00f3ns e diplomas acad\u00e9micos, a seguridade social de cada pa\u00eds, temas de propiedade intelectual, idiomas&#8230; son s\u00f3 alg\u00fans dos problemas que fan que a mobilidade entre pa\u00edses europeos sexa tan baixa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Programa Europa Creativa<\/strong><\/p>\n<p>O programa Europa Creativa \u00e9 exclusivo para o sector cultural. Xorde no ano 2000. Sobre o orzamento do que disp\u00f3n, poder\u00edase decir que \u00e9 residual, tendo en conta os orzamentos que manexa un organismo como a Uni\u00f3n Europea. Por otra parte, pres\u00e9ntanse varias <strong>problem\u00e1ticas<\/strong> <a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3478\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-300x211.jpg\" alt=\"2018 04 04 Cristina Farinha (2)\" width=\"300\" height=\"211\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-300x211.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-768x541.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-1030x726.jpg 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-1500x1057.jpg 1500w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-705x497.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-2-450x317.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>cando queremos presentar un proxecto a esta li\u00f1a de axudas:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Temos un <strong>mercado fragmentado e pequeno<\/strong>, e non sempre ben preparado, especialmente para o que sup\u00f3n traballar con socios doutros pa\u00edses. Para tentar paliar este primeiro problema, Europa Creativa axuda \u00e1 mobilidade e \u00e1 formaci\u00f3n.<\/li>\n<\/ul>\n<ul>\n<li>Las <strong>novas tecnolox\u00edas<\/strong>. Por iso apoia todo o relacionado coa accesibilidade.<\/li>\n<\/ul>\n<ul>\n<li>Los <strong>poucos cr\u00e9ditos bancarios<\/strong>. Para paliar isto hai instrumentos de garant\u00eda financeira nos pa\u00edses. No caso de Espa\u00f1a ser\u00eda a Compa\u00f1\u00eda Espa\u00f1ola de Refinanciamento (CERSA)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Europa Creativa est\u00e1 accesible en t\u00f3dalas linguas oficiais, pero \u00e9 recomendable presentar todo en ingl\u00e9s, xa que como \u00e9 obrigatorio que haxa m\u00ednimo tres socios en tres pa\u00edses distintos, cabe entender que a \u00fanica forma de entenderse entre socios ser\u00eda o ingl\u00e9s. E tam\u00e9n porque \u00e9 a lingua que t\u00f3dolos avaliadores de proxectos co\u00f1ecen e dominan mellor. E, tam\u00e9n a ter en conta, as <strong>prioridades obxectivas<\/strong> do programa cultura de Europa Creativa, que son estas:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Mobilidade<\/strong>: circulaci\u00f3n de ideas, persoas, contidos&#8230;<\/li>\n<\/ul>\n<ul>\n<li><strong>Desenvolvemento de audiencias<\/strong>: cantidade e sobre todo, diversidade, con especial inter\u00e9s nos novos p\u00fablicos. Importante a participaci\u00f3n activa<\/li>\n<\/ul>\n<ul>\n<li><strong>Formaci\u00f3n<\/strong>: sobre todo no relacionado coas novas tecnolox\u00edas, novos modelos de negocio, formaci\u00f3n e educaci\u00f3n, capacitaci\u00f3n dos profesionais&#8230;.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Tam\u00e9n \u00e9 importante co\u00f1ecer os <strong>criterios de avaliaci\u00f3n<\/strong> do programa, que son os seguintes:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Relevancia<\/strong>: explicaci\u00f3n da importancia do noso proxecto para a Uni\u00f3n Europea (30% da puntuaci\u00f3n)<\/li>\n<\/ul>\n<ul>\n<li><strong>Calidade<\/strong> dos contidos e actividades (30%)<\/li>\n<\/ul>\n<ul>\n<li><strong>Comunicaci\u00f3n<\/strong> e promoci\u00f3n (20%)<\/li>\n<\/ul>\n<ul>\n<li>Calidade\/importancia dos <strong>socios\/as<\/strong> ( 20%)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cando presentemos un proxecto a Europa Creativa \u00e9 importante, adem\u00e1is de co\u00f1ecer ben as bases e obxectivos do programa, co\u00f1ecer tam\u00e9n da Uni\u00f3n Europea como organismo e\u00a0 tratar o noso proxecto como se fose unha obra de arte:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Idea clara<\/strong> e ben contextualizada<\/li>\n<\/ul>\n<ul>\n<li><strong>Marca identitaria<\/strong>, tem\u00e1tica \u00fanica e distintiva<\/li>\n<\/ul>\n<ul>\n<li><strong>Linguaxe clara<\/strong><\/li>\n<\/ul>\n<ul>\n<li>Que <strong>interese<\/strong> xerar\u00eda este proxecto nas persoas?<\/li>\n<\/ul>\n<ul>\n<li><strong>Desenvolvemento continuado\/sostibilidade<\/strong>, continuidade do proxecto. Explicar sempre ao final, a\u00ednda que sexa nunha frase curta, que o proxecto ten visi\u00f3n de futuro.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>As d\u00faas posibilidades de participar nestes proxectos de Europa Creativa ser\u00edan d\u00faas:<\/p>\n<ul>\n<li>Plan peque\u00f1o: m\u00ednimo 3 socios de distintos pa\u00edses, 200.000 euros m\u00e1ximo, proxecto a 2 anos<\/li>\n<\/ul>\n<ul>\n<li>Plan grande: m\u00ednimo 7 socios, 2 mill\u00f3ns de euros m\u00e1ximo, proxecto a 4 anos<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-3481\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-300x240.jpg\" alt=\"2018 04 04 Cristina Farinha (4)\" width=\"300\" height=\"240\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-300x240.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-768x616.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-1030x826.jpg 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-1500x1202.jpg 1500w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-705x565.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-4-450x361.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Hai que presentar dende o primeiro momento un <strong>programa de actividades moi concreto e definido<\/strong>. Perm\u00edtense pequenas variaci\u00f3ns durante os 2 ou 4 anos que dure o proxecto, pero deben ser cousas moi puntuais. Deberemos explicar tam\u00e9n moi detalladamente como as actividades responden \u00e1s necesidades dos p\u00fablicos e facer tam\u00e9n unha previsi\u00f3n de resultados, as\u00ed como <strong>aclarar como avaliaremos a posteriori o proxecto<\/strong>. A <strong>comunicaci\u00f3n<\/strong> tam\u00e9n ter\u00e1 que ser clara e concreta. Plasmaremos un plan de comunicaci\u00f3n detallado en cada pa\u00eds socio do proxecto (canles, p\u00fablicos&#8230;.), incluso cun calendario definido. Esta comunicaci\u00f3n tam\u00e9n deber\u00e1 ser continuada no tempo, cos medios(web, redes sociais&#8230;) que consideremos.<\/p>\n<p>Haber\u00e1 que <strong>xustificar<\/strong> tam\u00e9n porque somos eses socios e non outros, a\u00ednda que sexa un argumentario feito para a ocasi\u00f3n. Non interesa tanto o curr\u00edculo acad\u00e9mico de cada socio como a experiencia real en canto ao proxecto en cuesti\u00f3n. Tam\u00e9n se debe plasmar a divisi\u00f3n de tarefas dentro do equipo e indicar se o proxecto est\u00e1 aberto a, nun futuro, seguir sumando socios ou non. Debemos ter en conta que <strong>unha vez o proxecto \u00e9 aceptado os socios non poden variar<\/strong>. Como moito poder\u00eda cambiar un deles, pero ter\u00eda que ser xustificado de xeito moi claro, xa que, polo xeral, ante esta situaci\u00f3n de cambio de socio a situaci\u00f3n \u00e9 que se cancela ou remata o proxecto. Val\u00f3rase positivamente un espectro amplo entre os socios, \u00e9 decir, que non sexan de pa\u00edses fronteirizos. Pode haber socios de f\u00f3ra da Uni\u00f3n Europea, pero non poden ser socios oficiais, xa que non ter\u00e1n as mesmas condici\u00f3ns econ\u00f3micas.<\/p>\n<p>De 600 proxectos presentados poden ser aprobados uns 20. E isto \u00e9 importante: <strong>na maior\u00eda dos casos o motivo de ser rexeitados \u00e9 porque est\u00e1n mal redactados ou presentados<\/strong>, e noutra gran parte porque non hai orzamento para financiar\u00a0 m\u00e1is.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Outros programas europeos<\/strong><\/p>\n<p>Na \u00faltima parte da clase Cristina Farinha fixo un repaso doutros programas europeos, como o Programa Erasmus +, que <a href=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3483\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-269x300.jpg\" alt=\"2018 04 04 Cristina Farinha (1)\" width=\"269\" height=\"300\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-269x300.jpg 269w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-768x855.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-925x1030.jpg 925w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-1347x1500.jpg 1347w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-633x705.jpg 633w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2018\/06\/2018-04-04-Cristina-Farinha-1-450x501.jpg 450w\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" \/><\/a>\u00e9 unha actividade centrada na educaci\u00f3n e formaci\u00f3n, ou so de financiamentos transnacionais da UE, como:<\/p>\n<ul>\n<li>Cosme<\/li>\n<li>Life+<\/li>\n<li>Europe for Citizens<\/li>\n<li>Horizon 2020<\/li>\n<li>Erasmus +<\/li>\n<li>Europe Creative<\/li>\n<\/ul>\n<p>Tam\u00e9n hai programas de acci\u00f3n externa, orientados a para pa\u00edses de f\u00f3ra de Europa:<\/p>\n<ul>\n<li>DG Enlargment<\/li>\n<li>Neigbouring countries<\/li>\n<li>European External Action Service<\/li>\n<li>Europe Aid Development and Cooperation<\/li>\n<li>EU strategy for international cultural relations (2016)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Falamos tam\u00e9n das <strong>Capitalidades Europeas da Cultura<\/strong>. Non supo\u00f1en un\u00a0 financiamento europeo de maneira directa, xa que \u00e9 un t\u00edtulo ou menci\u00f3n, pero si promove a internacionalizaci\u00f3n da cidade, o que permite revitalizala culturalmente e captar fondos doutas canles de financiamento. En canto a redes de cidades a ter en conta, falamos de Eurocities, Axenda 21 para a cultura, Culture for cities and regions e Unesco. Do mesmo xeito, Cristina achegounos <strong>fundaci\u00f3ns<\/strong> a ter en conta, como European Cultural Fundations,\u00a0 Asia-Europe Fundation, Roberto Cimetta Fundation (bolsa de movilidade para o Mediterraneo), European Festivals Association e EFFE: Europe for festivals, festivals for Europe.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Por In\u00e9s Portela Comezamos a aula, coma cada d\u00eda, coa valoraci\u00f3n da aula anterior: Ux\u00edo Novoneyra. Os titores com\u00e9ntannos tam\u00e9n como ser\u00e1 a pr\u00f3xima aula, que consistir\u00e1 nunha especie de caso pr\u00e1ctico onde teremos que, cada grupo, presentarlle o noso proxecto a un posible patrocinador. Tras esta explicaci\u00f3n, pres\u00e9ntase\u00a0 Cristina Farinha, a po\u00f1ente do d\u00eda [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2017-18"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marco europeo e cooperaci\u00f3n cultural internacional. Con Cristina Farinha - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2018\/04\/marco-europeo-e-cooperacion-cultural-internacional-con-cristina-farinha\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marco europeo e cooperaci\u00f3n cultural internacional. Con Cristina Farinha - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"Por In\u00e9s Portela Comezamos a aula, coma cada d\u00eda, coa valoraci\u00f3n da aula anterior: Ux\u00edo Novoneyra. Os titores com\u00e9ntannos tam\u00e9n como ser\u00e1 a pr\u00f3xima aula, que consistir\u00e1 nunha especie de caso pr\u00e1ctico onde teremos que, cada grupo, presentarlle o noso proxecto a un posible patrocinador. 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