{"id":1734,"date":"2016-10-07T20:30:12","date_gmt":"2016-10-07T18:30:12","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=1734"},"modified":"2016-10-14T14:19:18","modified_gmt":"2016-10-14T12:19:18","slug":"presentacion-do-curso-2016-17-datos-tendencias-e-boas-practicas-na-xestion-cultural","status":"publish","type":"post","link":"https:\/\/edu.xestioncultural.com\/es\/2016\/10\/presentacion-do-curso-2016-17-datos-tendencias-e-boas-practicas-na-xestion-cultural\/","title":{"rendered":"Presentaci\u00f3n do Curso 2016-17. Datos, tendencias e boas pr\u00e1cticas na xesti\u00f3n cultural."},"content":{"rendered":"<p align=\"JUSTIFY\">Por <strong>Sandra Quintana<\/strong>.<\/p>\n<p align=\"JUSTIFY\">O 7 de outubro comezou o Curso de Experto Universitario en Xesti\u00f3n Cultural na sala 22bis da Facultade de CC. Econ\u00f3micas da USC en Compostela. A presentaci\u00f3n e benvida do curso d\u00e9unola <strong>Isabel Neira<\/strong> xunto con <strong>Gonzalo Rodr\u00edguez, Marcos Lorenzo e Sergio Lago<\/strong>. Logo deles tocounos aos alumnos presentarnos. Entre n\u00f3s hai unha grande variedade de disciplinas culturais.<\/p>\n<p align=\"JUSTIFY\">O curso deu comezo a cargo de Marcos Lorenzo, que nos presentou o mundo das \u201c<strong>Cifras para o diagn\u00f3stico da cultura galega<\/strong>\u201d.<\/p>\n<p align=\"JUSTIFY\">Iniciamos coa introduci\u00f3n ao sector cultural, onde se nos amosaron algunhas das cifras en Galicia. Sinalar que este sector representa aproximadamente un 2,5% do PIB espa\u00f1ol e un 2% do PIB galego.<\/p>\n<p align=\"JUSTIFY\">Analizando o contexto resalta a tripla crise que existe no eido cultural, os factores influ\u00edntes son:<\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\">A revoluci\u00f3n dixital<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">Crise econ\u00f3mica<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\">Ausencia de pol\u00edtica cultural<\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\">Isto sup\u00f3n, menos gasto cultural do sector p\u00fablico, menos consumo cultural por parte da poboaci\u00f3n e menos gasto cultural das antigas caixas de aforro. Polo que non \u00e9 de estra\u00f1ar que a evoluci\u00f3n do emprego dende o ano 2009 sexa negativa, tendo un lixeiro repunte no ano 2014.<\/p>\n<p align=\"JUSTIFY\">Non pasou o mesmo coas empresas, xa que estas se mantiveron ou mesmo medraron lixeiramente no per\u00edodo da crise. Destaca nestas que as empresas grandes foron desaparecendo, mantense a TVG, e pola contra xurdiron moitas pequenas empresas que, como o conxunto do sector, contan con moi pouca proxecci\u00f3n nos mercados exteriores.<\/p>\n<p align=\"JUSTIFY\">En consecuencia houbo un cambio de modelo onde se pasou de utilizar os auditorios a facer m\u00e1is uso dos bares, o mesmo que se pasou da Administraci\u00f3n como cliente \u00fanico \u00e1 autoxesti\u00f3n.<\/p>\n<p align=\"JUSTIFY\">Que non haxa unha pol\u00edtica cultural en Galicia est\u00e1 relacionado en grande medida a que hai un predominio dos gastos de capital sobre os gastos correntes na Xunta. At\u00e9 o 2014 non exist\u00eda un programa de formaci\u00f3n superior en Xesti\u00f3n Cultural. Hai unha grande carencia dun plan estrat\u00e9xico de cultura, non hai un bo aproveitamento dos fondos europeos e falta un plan estrat\u00e9xico cultural para o rural.<\/p>\n<p align=\"JUSTIFY\">Co\u00f1ecendo as carencias\/deficiencias que se te\u00f1en, as AAPP deber\u00edan apoiar o cambio de modelo ao mesmo que os axentes tam\u00e9n po\u00f1er da s\u00faa parte para adaptarse.<\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1736 size-large\" src=\"http:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit--1030x325.jpg\" alt=\"grupo-xestion-cultural1-edit\" width=\"1030\" height=\"325\" srcset=\"https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit--1030x325.jpg 1030w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit--300x95.jpg 300w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit--768x243.jpg 768w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit-.jpg 1500w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit--705x223.jpg 705w, https:\/\/edu.xestioncultural.com\/wp-content\/uploads\/sites\/2\/2016\/10\/grupo-xestion-cultural1-edit--450x142.jpg 450w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p align=\"JUSTIFY\">Rematada esta ponencia, toma as rendas Sergio Lago con \u201c<strong>Tendencia e boas pr\u00e1cticas na xesti\u00f3n cultural galega<\/strong>\u201d e xa comezamos coa primeira cuesti\u00f3n:<\/p>\n<p align=\"JUSTIFY\">Que significa para un proxecto cultural ter \u00e9xito?, todos dir\u00edamos que ter unha boa resposta por parte do p\u00fablico, pero non \u00e9 de todo certo. Tam\u00e9n ter\u00edamos que contar coa intensidade e calidade da experiencia, a identificaci\u00f3n co territorio, co colectivo que o habita e coa historia que o envolve, a sustentabilidade econ\u00f3mica, ambiental e creativa, as posibilidades que ofrece para mellorar a autoestima e o benestar da xente e a capacidade de transformaci\u00f3n persoal e colectiva.<\/p>\n<p align=\"JUSTIFY\">En Galicia temos unha terra moi f\u00e9rtil en <strong>eventos culturais<\/strong>. A m\u00fasica \u00e9 a protagonista na maior\u00eda dos eventos de maior formato e \u00e9xito. Temos o exemplo do Resurrection Fest, onde o prezo da entrada oscila entre os 95 e 150\u20ac, e ten 80.000 asistentes de 36 pa\u00edses. Isto repercute positivamente na econom\u00eda do municipio e da comarca.<\/p>\n<p align=\"JUSTIFY\">As tendencias dos eventos culturais son moi diferentes e numerosas. Atop\u00e1monos con:<\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><i>Festivais, festas, encontros, certames e repichocas<\/i>. Ortigueira (o m\u00e1is masivo durante anos), Pardi\u00f1as (o m\u00e1is veterano con 37 anos), O Marisqui\u00f1o (con m\u00e1is asistencia de p\u00fablico, 125.000 o \u00faltimo ano).<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>Gastronom\u00eda<\/i>. PorAm\u00e9rica, Premios Mart\u00edn Codax da m\u00fasica, Festival <i>do Leite.<\/i><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>A colaboraci\u00f3n<\/i>. Festival Rias Baixas (Atlantic Fest, Cultura Quente, Revenidas, Sinsal, O Marisqui\u00f1o, PortAm\u00e9rica, SonR\u00edas Baixas).<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>A cidade como espazo<\/i>. WOS Festival<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>Artes esc\u00e9nicas e eventos literarios.<\/i> Festival de Ribadavia, FIOT, Mostra internacional de teatro universitario (MITEU), Semana de Teatro Cl\u00e1sico de Lugo.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>Festival de danza e artes do corpo.<\/i> Corpo(a)terra, Lugo M\u00e1xico.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>En po\u00e9tica<\/i> destacan o Festival de Poes\u00eda do Condado (Salvaterra), a Semana da Poes\u00eda Salvaxe en Ferrol, o Festival Atl\u00e1ntica de narraci\u00f3n oral e na banda dese\u00f1ada, Vi\u00f1etas desde o Atl\u00e1ntico.<\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><i>Audiovisual<\/i>. Carballo Interplay, Play-Doc, Cineuropa, Cortacircuito, S8, Ouff, Fic.<\/p>\n<\/li>\n<\/ul>\n<p align=\"JUSTIFY\">Con todo isto queda claro que o que mellor sabemos facer en Galicia son proxectos ligados ao entorno rural ou de barrio e ao pequeno formato, o exemplo m\u00e1is evidente \u00e9 o do Festival de Cans, que leva varias edici\u00f3ns e cunha participaci\u00f3n superior \u00e1s 10.000 persoas.<\/p>\n<p align=\"JUSTIFY\">\u00c1 hora de programar, se queremos ter \u00e9xito asegurado, temos que dirixir o noso obxectivo ao p\u00fablico infantil. Xa que este p\u00fablico vai levado da man polos docentes, nais e pais. Neste eido, as editoriais como Kalandraka e Editorial Galaxia aproveitaron o oco que deixaron as productoras e selos, xunto \u00e1 s\u00faa penetraci\u00f3n comercial previa en centros educativos. Tam\u00e9n consol\u00eddanse produtoras e distribuidoras que traballan nesta mesma li\u00f1a, como son Urdime e Culturactiva.<\/p>\n<p align=\"JUSTIFY\">Se falamos dos <strong>espazos para a cultura<\/strong>, destacamos que moitos, foron creados sen unha diagnose e sen un fundamento cultural solido, sen ter conta as necesidades e oportunidades culturais.<\/p>\n<p align=\"JUSTIFY\">Espazos de xesti\u00f3n p\u00fablica, estanse a converter en espazos de experiencia cultural continua e incluso laboratorios da creatividade popular, como son as casas da cultura, os Centros Socioculturais, e as Bibliotecas.<\/p>\n<p align=\"JUSTIFY\">Polo que respecta \u00e1s salas de xesti\u00f3n privada, sinalar que o asociacionismo do sector musical vive un momento doce, a pesar do IVE. Asociaci\u00f3ns como Clubtura, que goza dunha moi boa sa\u00fade e representatividade a nivel estatal \u00e9 un claro exemplo.<\/p>\n<p align=\"JUSTIFY\">En referencia aos espazos alternativos, os autoxestionados son de menor dimensi\u00f3n e cantidade en relaci\u00f3ns con outros territorios da pen\u00ednsula. Falamos do Matadoiro Compostela, Nave 1839, N\u00famax, a Gentalha do Pichel entre outros.<\/p>\n<p align=\"JUSTIFY\">Se falamos de <strong>colectivos<\/strong>, dicir que o asociacionismo cultural \u00e9 xerme de boa parte dos proxectos comentados e viveiro de gran parte das empresas e profesionais do sector. Tam\u00e9n atopamos grande actividade de compa\u00f1\u00edas de teatro, escolas de m\u00fasica, bandas municipais, agrupaci\u00f3ns tradicionais e proxectos musicais.<\/p>\n<p align=\"JUSTIFY\">A maior\u00eda dos colectivos tenden a xuntarse de xeito cooperativo para compartir os procesos de traballo, a aprendizaxe e a posta en valor en com\u00fan.<\/p>\n<p align=\"JUSTIFY\">Non podemos esquecer as novas tecnolox\u00edas pois estas permitiron ter un auxe das metodolox\u00edas para poder facer moitas cousas por un e con outros. O movemento maker comeza a organizarse en colectivos e eventos. O mesmo que os repositorios dixitais de fotograf\u00edas, audiovisuais e narraci\u00f3n oral que reconstr\u00faen a memoria local na rede.<\/p>\n<p align=\"JUSTIFY\"><strong>Preparados? O curso non fixo m\u00e1is que comezar!!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Por Sandra Quintana. O 7 de outubro comezou o Curso de Experto Universitario en Xesti\u00f3n Cultural na sala 22bis da Facultade de CC. Econ\u00f3micas da USC en Compostela. A presentaci\u00f3n e benvida do curso d\u00e9unola Isabel Neira xunto con Gonzalo Rodr\u00edguez, Marcos Lorenzo e Sergio Lago. Logo deles tocounos aos alumnos presentarnos. Entre n\u00f3s hai [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2016-17"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentaci\u00f3n do Curso 2016-17. 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A presentaci\u00f3n e benvida do curso d\u00e9unola Isabel Neira xunto con Gonzalo Rodr\u00edguez, Marcos Lorenzo e Sergio Lago. Logo deles tocounos aos alumnos presentarnos. 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