{"id":823,"date":"2015-05-29T21:00:24","date_gmt":"2015-05-29T19:00:24","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=823"},"modified":"2015-06-14T16:14:45","modified_gmt":"2015-06-14T14:14:45","slug":"manuel-gago-e-a-divulgacion-cultural-na-rede","status":"publish","type":"post","link":"http:\/\/edu.xestioncultural.com\/es\/2015\/05\/manuel-gago-e-a-divulgacion-cultural-na-rede\/","title":{"rendered":"Manuel Gago e a divulgaci\u00f3n cultural na rede"},"content":{"rendered":"

A \u00faltima aula do Curso foi conducida por Manuel Gago<\/strong>, profesor de xornalismo na USC, director de culturagalega.gal <\/a>(o portal divulgativo do Consello da Cultura Galega), fundador de patrimoniogalego.net<\/a> e autor do blog decano da rede en Galicia: Cap\u00edtulo Cero<\/a>, con informaci\u00f3n sobre arqueolox\u00eda, gastronom\u00eda ou viaxes.<\/p>\n

Gago dividiu a s\u00faa exposici\u00f3n en d\u00faas partes ben diferenciadas: unha primeira dedicada a analizar a divulgaci\u00f3n cultural en Galicia, e unha segunda arredor da funci\u00f3n e significaci\u00f3n do patrimonio (os castros) na actualidade.<\/p>\n

Para Manuel Gago a xesti\u00f3n cultural \u00e9 un oficio en constante reinvenci\u00f3n<\/strong>, e que por tanto precisa da I+D e require dunha actualizaci\u00f3n permanente. Para ilustrar ese proceso de renovaci\u00f3n, serviuse da historia do portal web culturagalega.gal.\u00a0Os diferentes dese\u00f1os de culturagalega.gal ao longo do tempo p\u00f3dense consultar na web archive.org<\/a>, que preserva a memoria da rede.<\/p>\n

Pois ben, nun principio culturagalega.gal (por ent\u00f3n “.org”) estaba ateigado de contidos, mostrando todo o material do que dispu\u00f1an da redacci\u00f3n. Dando os primeiros pasos, observaron con sorpresa como as visitas se incrementaban notablemente \u00e1s 03:00 AM. Tempo despois repararon en que se trataban de visitas desde Arxentina, podendo comprobar a vizosidade e o car\u00e1cter global da comunidade galega. Par\u00e9ntese: a d\u00eda de hoxe, con ferramentas m\u00e1is precisas para identificar a orixe das visitas, p\u00f3dese constatar como *s principais usuari*s da p\u00e1xina at\u00f3panse en (por esta orde): A Coru\u00f1a, Santiago, Madrid, Vigo, Londres, Pontevedra, Barcelona, Lugo e Ourense.<\/p>\n

Pasado alg\u00fan tempo decat\u00e1ronse de que deb\u00edan pasar de ser xornalistas a expertos en documentaci\u00f3n<\/strong>, po\u00f1endo a disposici\u00f3n da xente os seus fondos dunha maneira sinxela e atractiva. O \u00faltimo dos cambios no dese\u00f1o da web foi provocado pola confirmaci\u00f3n de que lograran pouco engagement (non se interactuaba nin se xeraban debates nin retuiteos). Pregunt\u00e1ronse por ent\u00f3n se non estar\u00edan a producir demasiada informaci\u00f3n, indixerible pola audiencia.<\/p>\n

Desde hai poucas semanas dispo\u00f1en dun novo dese\u00f1o onde tratan un tema semanal e as noticias se reducen (menos e de menor extensi\u00f3n), nun af\u00e1n de posicionarse con maior intensidade nas redes sociais.<\/p>\n

Ligado a isto, Manuel Gago explicounos que cada vez menos persoas acuden aos medios directamente, e cada vez m\u00e1is buscan un contido concreto a trav\u00e9s de facebook ou twitter. As\u00ed mesmo, est\u00e1 caendo a audiencia dos medios de comunicaci\u00f3n en papel, pero tam\u00e9n nas s\u00faas versi\u00f3ns dixitais. En canto \u00e1 presencia da cultura nos medios galegos, 3\/4 das noticias ref\u00edrense a contidos non galegos, e na meirande parte deles a secci\u00f3n de cultura estase a dilu\u00edr en secci\u00f3ns m\u00e1is amplas (entretemento, xente, tendencias…). En xeral os medios galegos resisten polo seu v\u00ednculo territorial, polo cal as redacci\u00f3ns de “local” dificilmente se achicar\u00e1n.<\/p>\n

E rematou Manuel a primeira parte cuestion\u00e1ndose se existe un p\u00fablico da cultura per se. Ao seu xu\u00edzo, m\u00e1is ben hai \u00e1reas espec\u00edficas de interese (literatura, ciencia, arte contempor\u00e1nea, m\u00fasica, audiovisual…) que son moi pouco porosas entre si.<\/p>\n

Na segunda parte, Gago falounos do seu traballo na ciencia arqueol\u00f3xica, m\u00e1is en concreto arredor dos castros e de como estes se foron significando popularmente ao longo dos s\u00e9culos. Do seu punto de vista, os castros deberan ser considerados como un equipamento p\u00fablico m\u00e1is, cun papel na vertebraci\u00f3n da comunidade local e da s\u00faa memoria colectiva, al\u00e9n da s\u00faa mera utilidade tur\u00edstica. O tramo final da clase dedicouna a mostrar alg\u00fans exemplos de dinamizaci\u00f3n comunitaria<\/strong> a trav\u00e9s da recuperaci\u00f3n de castros, como nos casos da Torre dos Mouros (Lira), Castro de Mallou (Carnota) e Croas de Ni\u00f1\u00f3ns (Ponteceso).<\/p>","protected":false},"excerpt":{"rendered":"

A \u00faltima aula do Curso foi conducida por Manuel Gago, profesor de xornalismo na USC, director de culturagalega.gal (o portal divulgativo do Consello da Cultura Galega), fundador de patrimoniogalego.net e autor do blog decano da rede en Galicia: Cap\u00edtulo Cero, con informaci\u00f3n sobre arqueolox\u00eda, gastronom\u00eda ou viaxes. Gago dividiu a s\u00faa exposici\u00f3n en d\u00faas partes […]<\/p>\n","protected":false},"author":4,"featured_media":827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2014-15"],"yoast_head":"\nManuel Gago e a divulgaci\u00f3n cultural na rede - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2015\/05\/manuel-gago-e-a-divulgacion-cultural-na-rede\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manuel Gago e a divulgaci\u00f3n cultural na rede - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"A \u00faltima aula do Curso foi conducida por Manuel Gago, profesor de xornalismo na USC, director de culturagalega.gal (o portal divulgativo do Consello da Cultura Galega), fundador de patrimoniogalego.net e autor do blog decano da rede en Galicia: Cap\u00edtulo Cero, con informaci\u00f3n sobre arqueolox\u00eda, gastronom\u00eda ou viaxes. 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