{"id":796,"date":"2015-04-24T20:45:21","date_gmt":"2015-04-24T18:45:21","guid":{"rendered":"http:\/\/edu.xestioncultural.com\/?p=796"},"modified":"2015-06-15T13:08:51","modified_gmt":"2015-06-15T11:08:51","slug":"luis-alvarez-pousa-sonia-diaz-e-a-comunicacion-na-cultura","status":"publish","type":"post","link":"http:\/\/edu.xestioncultural.com\/es\/2015\/04\/luis-alvarez-pousa-sonia-diaz-e-a-comunicacion-na-cultura\/","title":{"rendered":"Lu\u00eds \u00c1lvarez Pousa, Sonia D\u00edaz e a comunicaci\u00f3n na cultura"},"content":{"rendered":"

O pasado venres contamos coa presenza de dous grandes expertos en comunicaci\u00f3n cultural, Lu\u00eds \u00c1lvarez Pousa<\/a><\/strong> y Sonia D\u00edaz<\/strong><\/a>.<\/p>\n

Lu\u00eds<\/a><\/strong> \u00e9 profesor titular de Xornalismo na USC e director da revista Tempos Novos<\/a>, pero tam\u00e9n ocupou os cargos de Director Xeral de Cultura na Xunta de Galicia (1983-85) e Coordinador Xeral de Videovoz TV. Precisamente pola s\u00faa rica experiencia persoal, e dado o escaso tempo dispo\u00f1ible (unha hora), ped\u00edmoslle que se centrase na s\u00faa traxectoria, na aprendizaxe que foi destilando, e non tanto no marco te\u00f3rico da comunicaci\u00f3n cultural.<\/p>\n

Comezou explicando as claves do seu per\u00edodo \u00e1 fronte do departamento de cultura da Xunta<\/strong>, e que poder\u00edamos definir como o intento de rachar cunha cultura mortuoria, de celebraci\u00f3ns de aniversarios, para comezar a definir unha estratexia desde, por e para Galicia, inspirada nos novos aires que estaba a impulsar o ministro franc\u00e9s Jack Lang. Por ent\u00f3n comezaban a nacer as conferencias internacionais sobre cultura auspiciadas por Naci\u00f3ns Unidas. Nos anos 70 e 80 eses debates xiraron en torno \u00e1s industrias culturais, os grandes emporios da comunicaci\u00f3n, a necesidade da participaci\u00f3n da cidadan\u00eda, a defensa da diversidade cultural, etc. Os anos 90 supuxeron un impasse, pero a partir de 2001 retom\u00e1ronse os debates na esfera internacional debido ao impacto das novas tecnolox\u00edas nas formas de facer cultura.<\/p>\n

Logo dun intercambio de opini\u00f3ns na aula, Lu\u00eds \u00c1lvarez Pousa mostrounos algunhas boas pr\u00e1cticas en pol\u00edticas culturais<\/strong>, e que se asociou \u00e1 existencia dunha estratexia meditada. Como no caso noruegu\u00e9s, onde o Estado promoveu cines p\u00fablicos. Ou como as li\u00f1as emprendidas baixo o seu mandado, de apoio e revitalizaci\u00f3n do Festival de Ortigueira ou da Mostra de Teatro de Ribadavia. Esa foi unha das trabes mestras das s\u00faas pol\u00edticas culturais: dar cancha \u00e1s iniciativas sociais m\u00e1is que tentar monopolizar a escena, dotarse dunha visi\u00f3n a medio e longo prazo m\u00e1is que limitarse a distribu\u00edr o orzamento.<\/p>\n

Do conxunto do seu argumentario, qued\u00e1mosnos cunha idea central: a cultura, se est\u00e1 viva, debe reflectir o cambio social, e polo tanto o conflito inherente a todo cambio<\/strong>. Do contrario estamos a falar dunha cultura amortecida e institucionalizada.<\/strong><\/p>\n

 <\/p>\n

\"2015<\/a>A continuaci\u00f3n, Sonia D\u00edaz<\/strong><\/a> desenvolveu unha sesi\u00f3n cunha orientaci\u00f3n eminentemente pr\u00e1ctica, centrada no desen\u0303o e execucio\u0301n dun plan de comunicacio\u0301n<\/strong> para un proxecto cultural.<\/p>\n

Para este plan, a estrutura b\u00e1sica que estivemos a revisar exhaustivamente compor\u00edase de 8 apartados: Diagnose, Obxectivos, Pu\u0301blicos, Soportes, Estratexias e ta\u0301cticas, Accio\u0301ns e materiais, Cronograma e Orzamento.<\/p>\n

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Ao longo da aula, con\u0303ecemos tam\u00e9n novas tendencias, ferramentas e lin\u0303as de traballo dentro da comunicacio\u0301n cultural<\/strong> .<\/p>\n

Debatemos sobre os medios de comunicacio\u0301n<\/strong> e o que podemos agardar do xornalismo cultural, do xornalismo local e dos soportes pensados para o entretemento. No que se refire \u00e1 web e as redes sociais<\/strong> falamos sobre os pros e contras, pero tam\u00e9n sobre desexos e realidades nestes eidos, sen esquecer canles de comunicacio\u0301n directa como a carteleri\u0301a, guerrilla, accio\u0301ns promocionais e a comunicacio\u0301n no corpo a corpo<\/strong>. Outra reflexi\u00f3n interesante levounos ao “camin\u0303o do medio”,\u00a0 patrocinios e colaboracio\u0301ns pensados por e para a comunicacio\u0301n<\/strong>, como \u00e9 por exemplo o crowdfunding.<\/p>\n

Adicamos a hora final a contrastar os proxectos do alumnado<\/strong> e as s\u00faas estratexias de comunicaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

O pasado venres contamos coa presenza de dous grandes expertos en comunicaci\u00f3n cultural, Lu\u00eds \u00c1lvarez Pousa e Sonia D\u00edaz. Lu\u00eds \u00e9 profesor titular de Xornalismo na USC e director da revista Tempos Novos, pero tam\u00e9n ocupou os cargos de Director Xeral de Cultura na Xunta de Galicia (1983-85) e Coordinador Xeral de Videovoz TV. Precisamente […]<\/p>\n","protected":false},"author":4,"featured_media":860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curso-experto-universitario-xestion-cultural-usc-2014-15"],"yoast_head":"\nLu\u00eds \u00c1lvarez Pousa, Sonia D\u00edaz e a comunicaci\u00f3n na cultura - USC Xesti\u00f3n Cultural<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edu.xestioncultural.com\/es\/2015\/04\/luis-alvarez-pousa-sonia-diaz-e-a-comunicacion-na-cultura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lu\u00eds \u00c1lvarez Pousa, Sonia D\u00edaz e a comunicaci\u00f3n na cultura - USC Xesti\u00f3n Cultural\" \/>\n<meta property=\"og:description\" content=\"O pasado venres contamos coa presenza de dous grandes expertos en comunicaci\u00f3n cultural, Lu\u00eds \u00c1lvarez Pousa e Sonia D\u00edaz. Lu\u00eds \u00e9 profesor titular de Xornalismo na USC e director da revista Tempos Novos, pero tam\u00e9n ocupou os cargos de Director Xeral de Cultura na Xunta de Galicia (1983-85) e Coordinador Xeral de Videovoz TV. 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